The design came out brilliantly as did the printed flyer itself. It was a thick, glossy cover stock – much too expensive for this kind of campaign, but being young and inexperienced we were putting so much of ourselves into every project and obsessing over tiny details. So we literally had 10,000 of these things (which we hand-cut with a paper stack cutter) ready to go and we had no plan on how to distribute them.
A client came by later that day to purchase flyers for his business and naturally the subject of our postcards came up. Turns out he had a whole distribution thing set up, where the flyers he was to purchase from us were going to be left at strategic places throughout town such as the mall parking lot, grocery stores, etc. We worked up a deal with him to do his flyers at a discounted rate in exchange for piggy-backing on his distribution. Essentially, our postcards would be handed out along with our client’s flyers. Perfect. Talk about timing!
Three days later we received a message on our machine. Surely it was the first call referred from our cards. Here comes the payback on our investment, we thought…
source: www.pharaohsprotege.com
“Your damn flyers are all over the place at the So and So Apartment Complex, get down here and pick this crap up, you idiot.”
The great “distribution service” turned out to be a high school kid hired for $8/hour. He dumped everything in front of a low-rent housing complex and called it a day.
Don’t flush your money down the toilet. Take advantage of PrintFirm’s mailing services and you can be assured that your hard work won’t go to waste.
PrintFirm Mailing Services
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